City of Berwyn Launches its 2018 Annual Marketing Campaign
Berwyn Emphasizes Individuality and Genuine Community Among Its Assets
The City of Berwyn and the Berwyn Development Corporation (BDC) are pleased to announce the launch of the City of Berwyn’s 2018 Integrated Marketing Campaign. The campaign’s objective is to pique the curiosity of Chicago area residents and to create a driving desire to visit and live in Berwyn.
Since 2007, the City of Berwyn has actively promoted its rich history and forward momentum. Last year, the campaign was showcased as a best practice in the Homes for a Changing Region Toolkit, which was created by the Chicago Metropolitan Agency for Planning (CMAP), Metropolitan Mayors Caucus and Metropolitan Planning Council. The toolkit is an online guide to help communities plan for their current and future residents. Berwyn was selected as a case study due to our success in stimulating investment and building brand awareness for the community. The campaign recently received a nod from the Chicago Tribune.
The 2018 campaign continues its storytelling under the “Nothing Like A Suburb” tagline that has been used for the past four years. This year’s messaging carries over from 2017 and reflects Berwyn’s core values and assets—our individuality, genuine community and unabashed self-awareness. Outdoor advertising and social media will again focus on two themes, Full of Character(s) and Handcrafted Community. This year, the BDC collaborated with local photographer Joel Gonzalez of WeOurStory to capture the campaign images.
Each theme highlights specific local “characters” to help illustrate our message. Our characters – whether they are homegrown or have seen Berwyn as a beacon for their craft – have made an impact on our cultural landscape. The subjects of our ads are:
- Chef and Berwyn business owner Ambrocio Gonzalez of Las Quecas de Berwyn, which serves unique quick-bite fare with a special focus on quesadillas;
- Chef, Berwyn resident and business owner Brendan O’Connor of Big Guys Sausage Stand, home to house made sausages, fresh-cut fries, burgers and amazing catering services;
- Berwyn resident and artist Naomi Martinez (also known as Monstrochika), creator of mixed media artwork, zines, dolls and more; and
- Berwyn resident and musician Kara Kesselring, who has provided keys for Jersey Boys, acted as Music Director for Broadway in Chicago’s A Taste of Things to Come and recently performed with local artists, Tributosaurus.
Mayor Robert J. Lovero welcomes all with open arms, stating, “The City of Berwyn’s location, coupled with its unique establishments, beautiful housing stock and dedicated residents and business owners set us apart from other communities. Our City is full of character and home to hardworking, creative people. We don’t just accept diversity—we actively welcome it. This assertive approach has contributed tremendously to the vitality we have in Berwyn today.”
Andy Sotiropoulos, BDC Board President, added, “Berwyn is unique in its sensational group of people. Our community is a distinct blend of longtime residents, new urban dwellers, families and entrepreneurs. Our people are truly at the center of what makes us special. Visitors will find that the Berwyn experience is more comfortable than a city and more exciting than a suburb. We live and breathe our credo. We are #NothingLikeASuburb.”
The 2018 campaign runs from June through September and includes billboards in Chicago neighborhoods, posters on CTA el platforms, direct-to-consumer outreach through special events and social media engagement. The responsively designed WhyBerwyn.com blog provides visitors with a stream of information on the area’s real estate, businesses, schools, parks and recreation, cultural hot spots and special events.
Berwyn is known for its great location, remarkable bungalows and other well-built housing, nightlife and events, thriving independent business base and warm, welcoming attitude. Berwyn has established itself as a “livable” community as evidenced through a wide variety of transportation choices and short commutes to job centers, equitable and affordable housing options, and an enhanced sense of community through easily accessible and walkable amenities like parks, schools and business districts.
Additional information on the City of Berwyn’s Integrated Marketing Campaign can be obtained through the Berwyn Development Corporation at (708) 788-8100 and at WhyBerwyn.com. This campaign can also be followed at Facebook, Twitter and Instagram (@WhyBerwyn).